Brunswick Certified Dealer Exam (CDE) Practice Exam

Highlighting the benefits of accessories is an effective technique for upselling because it helps customers understand how these add-ons can enhance their experience or improve the functionality of the main product they are purchasing. By illustrating the value and advantages of the accessories, you create a compelling case for why they should consider making an additional investment. This approach not only informs the customer but also builds trust, as it positions you as a knowledgeable guide who wants to enhance their overall satisfaction.

When customers see how accessories complement their primary purchase, they are more likely to envision themselves using the product in combination with these add-ons. This emotional connection can drive the decision to buy more than initially planned. In contrast, employing strategies such as offering discounts or making accessories appear mandatory may not foster a positive buying experience; instead, they could lead to feelings of pressure or manipulation, which might deter customers rather than encourage additional purchases.