How can a dealer effectively demonstrate a boat's safety features to a customer?

Demonstrating a boat's safety features effectively requires engaging the customer in a way that allows them to experience and understand the safety aspects firsthand. Hands-on displays and informative presentations foster interaction and create a tangible experience for the customer. This approach can include practical demonstrations of how life jackets work, showing safety equipment locations, or simulating emergency protocols. Such engagement helps customers visualize the safety features in real scenarios, making the information more impactful and memorable.

Providing a list of features on paper may convey necessary information, but it lacks the interactive element that helps customers comprehend the practical applications of those features. Discussing safety features over the phone does not provide the same level of engagement or understanding, as the customer cannot physically interact with the boat or its components. Showing customer reviews and testimonials can support the perceived reliability of safety features, but it does not offer the direct experience or demonstration needed to fully convey their functionality and importance.