How can Brunswick dealers build trust with customers?

Building trust with customers is crucial for Brunswick dealers, and providing transparent information about products plays a significant role in establishing that trust. Transparency in product information allows customers to make informed decisions. When dealers clearly communicate details such as specifications, features, warranties, and pricing, it fosters an environment where customers feel respected and valued. This openness not only demonstrates honesty but also empowers customers, allowing them to feel more confident in their purchase decisions.

In contrast, offering only pre-owned boats might limit a dealer's offerings and doesn't inherently promote trust. Avoiding warranty discussions could lead customers to feel uncertain about their investment, as warranties are a significant part of buyer confidence. Likewise, minimizing customer interaction goes against the principle of relationship building; engagement and communication are key factors in establishing rapport and trust with customers.