How can Brunswick dealers effectively handle seasonal fluctuations in sales?

Brunswick dealers can effectively handle seasonal fluctuations in sales by planning promotional events. This strategy allows dealers to actively engage customers and stimulate interest in products during periods when sales might typically decline. Promotional events can create excitement, awareness, and urgency, ultimately driving traffic to the dealership and encouraging purchases. By offering special deals or hosting community events, dealers can leverage seasonal opportunities to enhance sales, broaden their customer base, and maintain engagement with existing clients.

In contrast, reducing product offerings may limit options for consumers and could deter potential buyers, while avoiding marketing during off-seasons fails to capitalize on any opportunities for brand visibility and customer engagement. Increasing the price of all products could lead to decreased sales, as customers might be discouraged by higher prices, particularly in already slow sales periods.