How does product knowledge impact sales performance?

High product knowledge significantly impacts sales performance by building customer confidence and enhancing the dealer's credibility. When a salesperson possesses in-depth knowledge of the products they are selling, they can provide accurate and relevant information to customers, answer questions effectively, and address any concerns that may arise. This expertise fosters trust between the salesperson and the customer, making the customer more likely to feel assured in their buying decisions.

Additionally, knowledgeable salespeople can highlight the unique features and benefits of products, allowing them to tailor their approach to meet the specific needs of different customers. This personalized interaction not only facilitates higher customer satisfaction but also increases the likelihood of a sale. Salespeople who demonstrate high product knowledge are typically perceived as more authoritative and reliable, leading to stronger relationships with customers and greater overall sales success.