What benefit arises from maintaining a strong dealer-manufacturer relationship?

Maintaining a strong dealer-manufacturer relationship provides significant advantages, particularly in terms of access to better pricing and inventory management. When a dealer has a solid relationship with the manufacturer, they often benefit from special pricing agreements, volume discounts, and more favorable terms that can enhance their profitability. This relationship can also facilitate more efficient inventory management, as manufacturers may provide dealers with better insights into inventory levels, demand forecasts, and restocking alerts. These elements work together to improve operational efficiency and reduce costs, allowing dealers to focus on customer service and sales rather than logistical challenges.

In contrast, while training is important, a strong relationship is more about the strategic partnership that influences pricing and inventory. Increased competition among dealerships does not stem from a strong dealer-manufacturer relationship; instead, it can lead to price wars that do not benefit individual dealerships. Additionally, a strong relationship would generally aim to enhance the market presence of Brunswick products rather than reduce it. Thus, the connection between the dealer and manufacturer ultimately fosters an environment that can lead to better pricing strategies and efficient inventory practices.