What is a primary factor for Brunswick dealers to succeed in the market?

Ensuring customer satisfaction and service quality is crucial for the success of Brunswick dealers in the market. Satisfied customers are more likely to return for future purchases, provide positive reviews, and recommend the dealer to friends and family. High service quality not only enhances the buying experience but also builds trust and loyalty, which are vital in a competitive market. Customers value their relationships with dealers, and exceptional service can differentiate a dealer from competitors. Additionally, repeat business and referrals driven by customer satisfaction can significantly contribute to a dealer's long-term success and profitability.

In contrast, while establishing long-term contracts with suppliers might help with costs and inventory management, it doesn't directly impact customer relations or their experience. Minimizing customer contact typically detracts from the customer experience, limiting opportunities for building relationships and addressing customer needs. Focusing solely on online sales may exclude a large demographic of customers who prefer in-person interactions and experiences, which can be crucial in a relationship-driven marketplace like boating sales.