What role do warranties play in the sales process for Brunswick products?

Warranties play a crucial role in the sales process for Brunswick products by providing assurance of product quality and reliability. When a warranty accompanies a product, it signals to customers that the manufacturer stands behind their product, ensuring that it meets certain standards of performance and durability. This assurance can foster trust between the dealer and the customer, as it suggests that any potential issues after the sale will be addressed, reducing the customer's perceived risk in making a purchase.

Providing a warranty can enhance customer satisfaction and loyalty, as consumers feel more secure investing in a product with a promise of support if needed. It also can differentiate products in a competitive market, where warranties can act as a key factor in a consumer's decision-making process. Overall, the presence of a warranty can effectively boost sales by instilling confidence in the customer regarding the quality and reliability of the product.