What type of training does Brunswick provide to its dealers?

Brunswick provides comprehensive training to its dealers that encompasses various critical areas essential for their success in the industry. This includes product training, where dealers gain in-depth knowledge about the features, benefits, and specifications of Brunswick’s products, enabling them to effectively communicate this information to customers.

Sales strategy workshops are also part of the training program, equipping dealers with advanced techniques and methodologies to enhance their sales processes. These workshops focus on developing skills that help in identifying customer needs, effectively presenting products, and closing sales.

Additionally, customer service training is crucial, as it prepares dealers to deliver exceptional service and build lasting relationships with their customers. This training helps dealers understand the importance of customer satisfaction and encourages them to create positive experiences for buyers.

By offering all these training components, Brunswick ensures that dealers are well-rounded in their capabilities, facilitating better performance in sales and customer interactions. This holistic approach addresses the different facets of dealership operations, making the comprehensive training beneficial for both the dealers and their customers.