Why is ongoing product training important for Brunswick dealers?

Ongoing product training is essential for Brunswick dealers because it ensures they are continuously updated on the latest features, technologies, and advancements related to the products they sell. This knowledge enables dealers to provide informed recommendations to customers, enhances their ability to answer questions accurately, and ensures they can demonstrate products effectively. By staying informed on new releases and improvements, dealers can better meet customer expectations and deliver superior service, ultimately fostering customer loyalty and driving sales.

This ongoing training is not merely a one-time effort; rather, it is a critical aspect of maintaining competitiveness in a rapidly evolving market. A dealer who is knowledgeable about new technologies can highlight how these innovations improve the customer experience, thus playing a significant role in influencing purchasing decisions.